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Promotional Products Deliver a Big Bang for your Marketing Dollars!!

Promotional Products Deliver a Big Bang for your Marketing Dollars!!

Promotional Products Deliver a Big Bang for your Marketing Dollars!!

Effectiveness of Promotional Products as Giveaways at Trade Shows:

Effectiveness of Promotional Products as Giveaways at Trade Shows:

An attendee’s perspective Just how effective are promotional products as giveaways at trade shows? A 2013 study by Georgia Southern University explores how promotional products impact recipient’s perceptions of the company, usefulness of the product and much more....This study was conducted at four trade shows representing the gift, jewelry, dry-cleaning and close-out (house-wares, toys, clothing, etc.) industries. Data was collected through exit interviews consisting of 18 multi-part questions designed to determine what attendees remembered about the promotional products they received at the shows, their perceptions about the pro-motional product and its usefulness, and their impression of the companies giving them the product. Some findings are presented below: FINDINGS 62.6% of trade-show attendees stated they had received a promotional product. 71.6% of attendees who received a promotional product remembered the name of the company that gave them the product. 76.3% of attendees had a favorable attitude toward the company that gave them the product. Providing promotional gifts to attendees at trade shows, increases the likelihood of them remembering the name of the company and creates an image of the company in the mind of attendees. Promotional products can be used as a onetime promotion to expand a customer base, or as an approach to ensure the continuous growth of a business. They are effective tools to inform, remind, persuade and support a company’s efforts. Take it a step further and give a unique product with a special promotion to increase traffic to your booth and create a positive image in the mind of the recipient.

Using Promotional Bags for Events

Promotional bags are perfect for events like trade shows, conferences, fundraisers and more. Whether you're sponsoring the event or simply participating in it, the benefits of promotional bags and the opportunities they present are outstanding. Plus, they are often inexpensive making them extremely cost-effective. Put Your Logo on Display At events, people are often handed a lot of things - brochures, pamphlets, business cards, even giveaways - that they are not quite sure where to put for the duration of the event. Providing them with a promotional bag allows them to keep everything together and in a convenient, safe place. And as they walk around, they will be parading your logo for everyone else to see. Make Yourself Useful In addition to the bag itself being useful, you also have the opportunity to fill your promotional bag with all kinds of useful items. Throw in customized products that people can use at the event or even afterwards. Promotional pens and notepads make great additions because they can come in handy right then and there. Be a Part of Their Everyday Lives Because promotional bags are reusable, recipients can take them home and incorporate them into their everyday lives. Tote bags make great grocery bags or even travel bags. When recipients use them for these purposes, they are constantly reminded of your brand, making your company or organization a part of their everyday lives as well.

Using Promotional Bags for Events

TOP TEN PROMOTIONAL ITEMS

Every year, people spend thousands of hours sitting at their desks. In the past twenty years, working time has increased by 15% while leisure time has decreased by 33%. With the troubled economy, it's not surprising that more and more workers are spending time at their jobs. Why not help your own business by providing these busy workers with promotional desktop items?. Promotional desktop items are an excellent way to brand your business with clients. They'll be receiving items that they can use on a daily basis and you will be receiving the piece of mind that every time they use them, they will see your logo. Need help getting started? Here are the top ten most useful desktop promotional items for the common cubicle dwellers. - Karen

TOP TEN PROMOTIONAL ITEMS

GREEN is TRULY the NEW BLACK!

Maximizing the Green You may have some talk lately about “green fatigue.” Eco-friendly products were the hot topic for a long time, with the movement remaining strong even during the recession. But sales of environmentally friendly products have slowed in several categories lately, while sales of some not-so-green items, like bottled water, have increased. There can — and should — still be a role for green promotional products in your marketing, however. Much of consumers’ “green fatigue” comes from a perception that green products cost more or that they will have to change their habits to be eco-friendly. At the same time, consumers continue to reward businesses that support social causes such as the environment. To make green products a success for your company, just follow the same best practices you would in choosing any promotional product for your business. First, select promotional items that recipients will value and use. This can include handing out presentation materials on logo’d USB drives, rather than printed copies, or using recycled stationary or note pads. Or consider giving out hats or organic cotton t-shirts at an event as an alternative to sunscreen in a plastic tube. And be sure to choose durable, reusable items. This can be a stylish tote bag or biodegradable travel tumbler, a refillable pen, or a perpetual calendar. You will benefit, too, as customers continue to be exposed to your brand year after year. The key is to not make the item’s eco-friendliness the primary factor in your selection. Instead, focus on items your customers and prospects will appreciate and use repeatedly — and you and the environment will both benefit! Karen

GREEN is TRULY the NEW BLACK!

WINDSHIELD SHADES OF SUMMER

Summer’s almost here! We’ve got some products that will show your clients that you’re really cool. Let’s start with the windshield sunshade, which has a large imprint area. It will cool off their cars while they advertise for your company. It’s a great gift for people on the go during the summer. They’ll love it because it really does reflect the sun and heat. You’ll love it because your name will be seen in parking lots throughout the area. No matter what your business, you’ll get advertising at the mall, at the ballgames, at office buildings, and anywhere people park outside.

WINDSHIELD SHADES OF SUMMER